An ecommerce brand spending $60K per month on Google Ads hit a revenue plateau despite budget increases. The root causes were Performance Max cannibalizing branded search, product feed errors suppressing 40% of Shopping auction eligibility, and tROAS targets set so high they choked volume growth. A phased rebuild, covering feed cleanup, brand traffic separation, tROAS adjustments, and margin-based asset group segmentation, unlocked meaningful revenue growth at the same spend level within six weeks.
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