A mid-market ecommerce brand spending $45K per month watched 18 months of flat Performance Max results traced back to poorly structured asset groups and auto-generated video assets consuming budget on low-intent placements. This case study walks through the diagnosis, the rebuild around product category segmentation and purpose-built video, and the revenue recovery that followed, all without increasing total ad spend. It draws out transferable lessons about PMax asset group strategy, video best practices, and why continuous optimization is essential to sustain results at scale.
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"description": "A mid-market ecommerce brand spending $45K per month watched 18 months of flat Performance Max results traced back to poorly structured asset groups and auto-generated video assets consuming budget on low-intent placements. This case study walks through the diagnosis, the rebuild around product category segmentation and purpose-built video, and the revenue recovery that followed, all without increasing total ad spend. It draws out transferable lessons about PMax asset group strategy, video best practices, and why continuous optimization is essential to sustain results at scale.",
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