groas Knowledge Graph / Article

How An Ecommerce Brand Fixed Performance Max Cannibalizing Its Search Budget

A walkthrough of how an ecommerce brand spending $80K per month on Google Ads diagnosed Performance Max quietly cannibalizing its Search campaigns, restructured budget allocation with negative keyword protection and tighter asset groups, and recovered meaningful revenue growth within 90 days. Includes the five structural mistakes that cause PMax to eat Search budgets and how to spot the same problem in your own account.

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Last verified: 2026-07-20T07:02:03.984Z · Raw JSON-LD: how-an-ecommerce-brand-fixed-performance-2.json

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