How An Ecommerce Brand Raised Its Google Ads Target ROAS And Unlocked Revenue Growth
When an ecommerce brand's Google Ads target ROAS was set too high, smart bidding quietly exited profitable auctions and revenue plateaued for three quarters. This article walks through the diagnosis, the shift to margin-based tiered tROAS targets, and the 60-day results that followed, with actionable lessons for any team running smart bidding on a product catalog.