A mid-market ecommerce brand scaled Google Ads from $20K to $80K per month and watched ROAS erode for months. A structural audit revealed three root causes: a degraded Shopping feed, conversion tracking that gave Smart Bidding incomplete data, and budget allocation driven by habit instead of marginal return analysis. This article walks through each problem, the 90-day fix timeline, what the results actually looked like, and why structural integrity is the difference between ecommerce Google Ads that compounds and ecommerce Google Ads that collapses at scale.
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url | customer_site |
name | customer_site |
image | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
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