An ecommerce brand spending $80K per month on Google Ads watched ROAS drop from 5x to 2.8x as Performance Max cannibalized branded traffic, the product feed suppressed high-margin SKUs, and smart bidding optimized for the wrong conversion event. This case study walks through the diagnosis, the coordinated rebuild of campaigns, feed data, and conversion tracking, and the 90-day recovery that followed.
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url | customer_site |
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headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
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