How An Ecommerce Brand Scaled Beyond Search With Google Demand Gen Campaigns
A mid-size ecommerce brand was hitting a growth ceiling with Search and Shopping alone. This case study breaks down how they used Google Demand Gen campaigns to expand upper-funnel reach by 4x, lift branded search volume, and actually improve Search ROAS through deliberate audience architecture, creative cadence, budget separation, and proper attribution. Plus, what any ecommerce brand should learn before launching Demand Gen.