Setting a high ROAS target in Google Ads feels like financial discipline but often functions as a growth throttle. This article breaks down the auction math behind how aggressive tROAS targets suppress volume, degrade Smart Bidding signal quality, and confuse revenue efficiency with actual profit. Includes the breakeven ROAS formula, guidance on when to use tROAS versus Maximize Conversion Value, and how groas solves the problem with dynamic, margin-based bidding strategies.
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