A mid-market SaaS company was hitting demo request targets but watching revenue stagnate. The root cause: Google Ads was optimizing for form fills with no correlation to closed revenue. This case study walks through how rebuilding conversion actions around qualified pipeline stages, importing offline conversions from Salesforce, and restructuring Smart Bidding targets doubled usable pipeline within 90 days on the same budget.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
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