A step-by-step guide for B2B advertisers on building and maintaining a negative keyword strategy that eliminates consumer traffic, job seekers, and informational searchers from Google Ads campaigns. Covers how to structure negative keyword lists by intent category, apply exclusions to Performance Max using account-level workarounds, build a continuous review process, and measure the impact on lead quality using CRM data. Includes a full reference list of 200 B2B negative keywords organized by category.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
image | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
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