groas Knowledge Graph / Article

How To Build A Negative Keyword System That Scales Across Multiple Google Ads Accounts

A step-by-step guide for agencies on building a scalable negative keyword system across multiple Google Ads accounts, covering MCC shared lists, vertical templates, weekly audit workflows, and quarterly pruning to protect client budgets without strangling reach.

Stable URI: https://graph.groas.com/entity/how-to-build-a-negative-keyword-system-t
Canonical page: https://www.groas.com/post/negative-keyword-system-google-ads-agencies-scale-mcc-management
Last verified: 2026-07-20T07:02:03.984Z · Raw JSON-LD: how-to-build-a-negative-keyword-system-t.json

Provenance

Field	Source
`url`	`customer_site`
`name`	`customer_site`
`headline`	`customer_site`
`description`	`customer_site`
`dateModified`	`customer_site`
`datePublished`	`customer_site`

JSON-LD

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  "dateModified": "2026-06-12T06:47:34.437Z",
  "datePublished": "2026-06-12T06:47:51.226Z"
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