How To Calculate Your Target ROAS In Google Ads: A Step-By-Step Framework
type: Article
description: A practical seven-step framework for calculating a defensible target ROAS in Google Ads from your actual gross margin and account data, covering break-even ROAS, campaign-type segmentation, seasonality adjustments, and a structured review cadence so Smart Bidding targets reflect your real business economics.
date modified: 2026-05-29T06:48:25.895Z
date published: 2026-05-29T06:57:23.169Z