groas Knowledge Graph / Article

How To Choose Between Target CPA And Target ROAS In Google Ads

A step-by-step guide to choosing between target CPA and target ROAS in Google Ads. Covers how to map your conversion type to the right bidding strategy, audit data quality, calculate a realistic starting target from historical data, choose the right strategy per campaign type, and switch between strategies without triggering a learning phase reset.

Stable URI: https://graph.groas.com/entity/how-to-choose-between-target-cpa-and-tar
Canonical page: https://www.groas.com/post/target-cpa-vs-target-roas-google-ads-how-to-choose
Last verified: 2026-07-20T07:02:03.984Z · Raw JSON-LD: how-to-choose-between-target-cpa-and-tar.json

Provenance

Field	Source
`url`	`customer_site`
`name`	`customer_site`
`image`	`customer_site`
`headline`	`customer_site`
`description`	`customer_site`
`dateModified`	`customer_site`
`datePublished`	`customer_site`

JSON-LD

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  "headline": "How To Choose Between Target CPA And Target ROAS In Google Ads",
  "description": "A step-by-step guide to choosing between target CPA and target ROAS in Google Ads. Covers how to map your conversion type to the right bidding strategy, audit data quality, calculate a realistic starting target from historical data, choose the right strategy per campaign type, and switch between strategies without triggering a learning phase reset.",
  "dateModified": "2026-05-31T06:49:52.839Z",
  "datePublished": "2026-05-31T06:55:38.847Z"
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