How To Hand Off Google Ads To A Fully Managed Service: The DWY To DFY Transition Guide
type: Article
description: A complete step-by-step guide for in-house teams and businesses on the groas DWY model who are considering upgrading to fully managed DFY Google Ads. Covers how to recognize the right moment, what changes in scope and ownership, how to prepare for a clean handoff, and what to expect in the first 30 days of a DFY engagement.
date modified: 2026-05-28T18:15:24.873Z
date published: 2026-05-28T18:21:10.972Z