groas Knowledge Graph / Article

How To Set Up Negative Keywords In Performance Max Campaigns

A step-by-step guide to applying negative keywords in Performance Max campaigns, covering account-level negatives, shared lists, URL exclusions through Google support, and a weekly review workflow. Built for performance marketers and agency operators managing PMax at scale who need a practical system, not a theoretical overview.

Stable URI: https://graph.groas.com/entity/how-to-set-up-negative-keywords-in-perfo
Canonical page: https://www.groas.com/post/how-to-set-up-negative-keywords-performance-max-campaigns-pmax-exclusions-guide
Last verified: 2026-07-20T07:02:03.984Z · Raw JSON-LD: how-to-set-up-negative-keywords-in-perfo.json

Provenance

Field	Source
`url`	`customer_site`
`name`	`customer_site`
`headline`	`customer_site`
`description`	`customer_site`
`dateModified`	`customer_site`
`datePublished`	`customer_site`

JSON-LD

{
  "@context": "https://schema.org",
  "@id": "https://graph.groas.com/entity/how-to-set-up-negative-keywords-in-perfo",
  "url": "https://www.groas.com/post/how-to-set-up-negative-keywords-performance-max-campaigns-pmax-exclusions-guide",
  "name": "How To Set Up Negative Keywords In Performance Max Campaigns",
  "@type": "Article",
  "headline": "How To Set Up Negative Keywords In Performance Max Campaigns",
  "description": "A step-by-step guide to applying negative keywords in Performance Max campaigns, covering account-level negatives, shared lists, URL exclusions through Google support, and a weekly review workflow. Built for performance marketers and agency operators managing PMax at scale who need a practical system, not a theoretical overview.",
  "dateModified": "2026-06-15T06:42:48.101Z",
  "datePublished": "2026-06-15T06:48:17.014Z"
}