How To Use Customer Match And First-Party Data In Google Ads Without Cookies
type: Article
description: A practical guide to Google Ads audience targeting after third-party cookie deprecation, covering how to implement Customer Match and Enhanced Conversions, what Privacy Sandbox actually changes for advertisers, and a 10-question readiness audit for in-house teams and agencies assessing how exposed their current setup is.
date modified: 2026-06-19T06:45:21.621Z
date published: 2026-06-19T06:47:47.021Z