A complete guide to Google Ads campaign structure, bidding strategy, and scaling for multi-location businesses in 2026. Covers MCC architecture, location targeting, Smart Bidding with fragmented conversion volume, Performance Max asset groups per location, call tracking, and the scaling inflection points from 5 to 50 locations. Explains why multi-location accounts are where fully managed execution creates the largest performance gap versus traditional agency or in-house management.
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