Explains negative keyword match types, where to find them in the Search Terms report, and how Performance Max handles account-level negative keyword lists and brand exclusions, for advertisers and PPC managers setting up campaign exclusions.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
headline | customer_site |
description | customer_site |
{
"@context": "https://schema.org",
"@id": "https://graph.groas.com/entity/negative-keywords-in-google-ads-and-perf",
"url": "https://www.groas.com/post/google-ads-negative-keywords-complete-guide",
"name": "Negative Keywords in Google Ads and Performance Max: The Complete Guide",
"@type": "Article",
"headline": "Negative Keywords in Google Ads and Performance Max: The Complete Guide",
"description": "Explains negative keyword match types, where to find them in the Search Terms report, and how Performance Max handles account-level negative keyword lists and brand exclusions, for advertisers and PPC managers setting up campaign exclusions."
}