Performance Max Budget Protection In 2026: Negative Keywords, Brand Exclusions, And Every Mechanism That Actually Works
type: Article
description: A tactical deep-dive into every mechanism advertisers can use to protect their Google Ads budget from Performance Max cannibalization in 2026, covering brand exclusions, negative keyword workarounds, campaign priority settings, placement exclusions, and the structural architecture required to keep PMax and Search campaigns working together.
date modified: 2026-05-24T19:10:03.249Z
date published: 2026-05-24T19:10:03.249Z