PPC Vs. SEO In 2026: When To Choose Google Ads, When To Choose Organic, And When To Run Both
type: Article
description: A definitive 2026 guide comparing PPC and SEO as marketing channels. Learn when to choose Google Ads, when to invest in organic search, and when to run both based on your business type, budget, and timeline. Includes a practical framework for sequencing your investments and budget allocation models for combined strategies.
date modified: 2026-05-24T19:10:01.024Z
date published: 2026-05-24T19:10:01.024Z