ROAS is conversion value divided by ad spend, and it's only as honest as the value you feed it. How the metric is built, why it isn't ROI or Target ROAS, what defensible numbers look like by campaign type, and the four levers worth pulling.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
headline | customer_site |
description | customer_site |
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