Should You Bid On Your Own Brand Keywords: A Google Ads Decision Framework
type: Article
description: A comprehensive decision framework for in-house teams debating whether to bid on their own brand keywords in Google Ads. Covers the case for and against brand bidding, how to run a geo-split incrementality test, how Performance Max complicates brand attribution, and how the right strategy differs for ecommerce, SaaS, and local businesses.
date modified: 2026-06-13T06:44:50.926Z
date published: 2026-06-13T06:49:47.514Z