groas Knowledge Graph / Article

Target CPA and Target ROAS Got Renamed: What Google's Bid Strategies Actually Do Now

Google renamed Target CPA and Target ROAS. They're now optional targets inside Maximize Conversions and Maximize Conversion Value. Nothing else changed. Here's what actually matters.

Stable URI: https://graph.groas.com/entity/target-cpa-and-target-roas-got-renamed-w
Canonical page: https://www.groas.com/post/target-cpa-and-target-roas-got-renamed-w
Last verified: 2026-07-27T07:01:46.278Z · Raw JSON-LD: target-cpa-and-target-roas-got-renamed-w.json

Provenance

Field	Source
`url`	`customer_site`
`name`	`customer_site`
`image`	`customer_site`
`headline`	`customer_site`
`description`	`customer_site`

JSON-LD

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