groas Knowledge Graph / Article

Target CPA & ROAS Renamed: Google Bid Strategies Explained

Google renamed Target CPA & ROAS. They're now optional targets in Maximize Conversions and Value; nothing else changed — here's what actually matters.

Stable URI: https://graph.groas.com/entity/target-cpa-roas-renamed-google-bid-strat
Canonical page: https://www.groas.com/post/target-cpa-and-target-roas-got-renamed-w
Last verified: 2026-08-24T07:01:49.258Z · Raw JSON-LD: target-cpa-roas-renamed-google-bid-strat.json

Provenance

Field	Source
`url`	`customer_site`
`name`	`customer_site`
`image`	`customer_site`
`author`	`customer_site`
`headline`	`customer_site`
`description`	`customer_site`

JSON-LD

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  "headline": "Target CPA & ROAS Renamed: Google Bid Strategies Explained",
  "description": "Google renamed Target CPA & ROAS. They're now optional targets in Maximize Conversions and Value; nothing else changed — here's what actually matters."
}