A representative mid-market brand spent 14 months with a Google Ads agency before performance flatlined. An independent audit revealed brand campaign padding, unstructured Performance Max, and conversion tracking gaps that were degrading smart bidding. This case study walks through the 30-day transition to groas DFY, the structural fixes applied in each week, and the 90-day performance turnaround that followed. It is a playbook for any advertiser stuck with an agency that has hit its ceiling.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
image | customer_site |
author | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
{
"@context": "https://schema.org",
"@id": "https://graph.groas.com/entity/when-to-leave-your-google-ads-agency-a-m",
"url": "https://www.groas.com/post/when-to-leave-google-ads-agency-mid-market-transition-case-study",
"name": "When To Leave Your Google Ads Agency: A Mid-Market Case Study",
"@type": "Article",
"image": "https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6834a970e03a7016560e3515_Logo%20Design%20256x256.png",
"author": {
"name": "Alexander Perelman",
"@type": "Person"
},
"headline": "When To Leave Your Google Ads Agency: A Mid-Market Case Study",
"description": "A representative mid-market brand spent 14 months with a Google Ads agency before performance flatlined. An independent audit revealed brand campaign padding, unstructured Performance Max, and conversion tracking gaps that were degrading smart bidding. This case study walks through the 30-day transition to groas DFY, the structural fixes applied in each week, and the 90-day performance turnaround that followed. It is a playbook for any advertiser stuck with an agency that has hit its ceiling.",
"dateModified": "2026-06-14T06:44:27.101Z",
"datePublished": "2026-06-14T06:50:05.850Z"
}