Most Google Ads agencies now use AI tools internally to slash execution costs, but your retainer has not dropped by a dollar. This piece exposes the hidden margin problem in the AI Google Ads agency retainer model, explains the three layers of what 'AI-powered' actually means at most agencies, and shows advertisers how to tell whether AI efficiency is flowing to their outcomes or to someone else's bottom line.
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"url": "https://www.groas.com/post/ai-google-ads-agency-retainer-model-hidden-margin-problem",
"name": "Why AI Google Ads Agencies Are Not Passing Savings To Clients",
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"description": "Most Google Ads agencies now use AI tools internally to slash execution costs, but your retainer has not dropped by a dollar. This piece exposes the hidden margin problem in the AI Google Ads agency retainer model, explains the three layers of what 'AI-powered' actually means at most agencies, and shows advertisers how to tell whether AI efficiency is flowing to their outcomes or to someone else's bottom line.",
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