Holding company agencies structurally underperform on Google Ads for mid-market and growth-stage advertisers. This article examines why incentive misalignment, junior staffing, staff rotation, and media buying volume commitments make fast, accountable execution nearly impossible, and explains what serious advertisers should demand instead.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
image | customer_site |
author | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
{
"@context": "https://schema.org",
"@id": "https://graph.groas.com/entity/why-big-agencies-underperform-on-google",
"url": "https://www.groas.com/post/why-big-agencies-underperform-google-ads-structural-incentives",
"name": "Why Big Agencies Underperform On Google Ads: Structural Incentives That Hurt Your Results",
"@type": "Article",
"image": "https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6834a970e03a7016560e3515_Logo%20Design%20256x256.png",
"author": {
"name": "Alexander Perelman",
"@type": "Person"
},
"headline": "Why Big Agencies Underperform On Google Ads: Structural Incentives That Hurt Your Results",
"description": "Holding company agencies structurally underperform on Google Ads for mid-market and growth-stage advertisers. This article examines why incentive misalignment, junior staffing, staff rotation, and media buying volume commitments make fast, accountable execution nearly impossible, and explains what serious advertisers should demand instead.",
"dateModified": "2026-06-17T06:43:16.550Z",
"datePublished": "2026-06-17T06:46:17.870Z"
}