Most mid-market advertisers add Google Demand Gen campaigns based on rep recommendations, not evidence. This article breaks down the frequency, attribution, and incrementality problems that make Demand Gen look stronger on dashboards than it performs in reality, identifies the specific use cases where it genuinely works, and explains what to run instead.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
{
"@context": "https://schema.org",
"@id": "https://graph.groas.com/entity/why-demand-gen-campaigns-underperform-fo",
"url": "https://www.groas.com/post/demand-gen-campaign-underperformance-attribution-frequency-problems-google-ads",
"name": "Why Demand Gen Campaigns Underperform For Most Advertisers",
"@type": "Article",
"headline": "Why Demand Gen Campaigns Underperform For Most Advertisers",
"description": "Most mid-market advertisers add Google Demand Gen campaigns based on rep recommendations, not evidence. This article breaks down the frequency, attribution, and incrementality problems that make Demand Gen look stronger on dashboards than it performs in reality, identifies the specific use cases where it genuinely works, and explains what to run instead.",
"dateModified": "2026-06-24T06:51:16.321Z",
"datePublished": "2026-06-24T06:59:08.097Z"
}