Handing full budget control to Google's AI without human guardrails is one of the fastest ways to waste ad spend in 2026. This article explains how Smart Bidding misallocates during seasonality shifts, why Maximize Conversions without a cap destroys profitability, and how brand cannibalization hides behind good-looking metrics. The solution is not manual management. It is supervised autonomy, where AI handles 24/7 execution while a human strategist sets constraints and makes the cross-campaign decisions algorithms cannot. groas delivers exactly this model with AI agents and a dedicated account manager for every client.
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