A mid-market ecommerce brand's Google Ads account was slowly decaying: declining ROAS, rising CPCs, flat revenue on $40K monthly spend. This case study walks through the structural diagnosis, including bidding conflicts, Performance Max cannibalizing branded search, overly conservative ROAS targets, and landing page misalignment. It covers the 90-day rebuild that reversed the decline and identifies the three structural problems that kill most ecommerce Google Ads accounts before budget ever becomes the real constraint.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
image | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
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