Why Holding Company Media Agencies Structurally Fail At Google Ads Performance
type: Article
description: Holding company media agencies like Omnicom, WPP, Publicis, and IPG promise scale and data advantages for Google Ads, but their business models create structural conflicts that work against advertiser performance. From principal-based buying and junior staffing economics to fabricated data advantages and reporting designed to obscure results, this analysis breaks down why the holding company model fails most Google Ads accounts and what serious advertisers should do instead.
date modified: 2026-06-17T06:43:22.548Z
date published: 2026-06-17T06:46:17.870Z