The true cost of an in-house Google Ads team extends far beyond the salary line. This article breaks down the full overhead of building in-house PPC, critiques the misaligned incentives of the agency retainer model, and makes the case that fully managed execution delivers better outcomes for most growth-stage companies.
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"url": "https://www.groas.com/post/in-house-google-ads-team-cost-vs-agency-fully-managed",
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"description": "The true cost of an in-house Google Ads team extends far beyond the salary line. This article breaks down the full overhead of building in-house PPC, critiques the misaligned incentives of the agency retainer model, and makes the case that fully managed execution delivers better outcomes for most growth-stage companies.",
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