Why Smart Bidding Fails On Small Google Ads Accounts And The Bidding Progression That Fixes It
Google's Smart Bidding strategies actively harm accounts that lack the conversion volume to feed the algorithm. This article explains why tCPA and tROAS fail on small accounts, lays out the correct bidding progression most advertisers and agencies skip, covers the B2B lead gen signal problem, and shows how groas solves the bidding maturity challenge across all three buyer types.