When your Google Ads reports a strong ROAS but your ecommerce revenue has not grown in months, the problem is usually attribution. This case study walks through how a Shopify brand discovered their reported ROAS was inflated by duplicate conversion actions, view-through conversions, and PMax overcounting. After rebuilding their attribution and reallocating budget based on incremental revenue, their reported ROAS dropped but actual revenue grew for the first time in over a year.
| Field | Source |
|---|---|
url | customer_site |
name | customer_site |
headline | customer_site |
description | customer_site |
dateModified | customer_site |
datePublished | customer_site |
{
"@context": "https://schema.org",
"@id": "https://graph.groas.com/entity/why-your-google-ads-roas-is-high-but-rev",
"url": "https://www.groas.com/post/google-ads-roas-high-but-revenue-flat-attribution-fix-ecommerce",
"name": "Why Your Google Ads ROAS Is High But Revenue Stays Flat",
"@type": "Article",
"headline": "Why Your Google Ads ROAS Is High But Revenue Stays Flat",
"description": "When your Google Ads reports a strong ROAS but your ecommerce revenue has not grown in months, the problem is usually attribution. This case study walks through how a Shopify brand discovered their reported ROAS was inflated by duplicate conversion actions, view-through conversions, and PMax overcounting. After rebuilding their attribution and reallocating budget based on incremental revenue, their reported ROAS dropped but actual revenue grew for the first time in over a year.",
"dateModified": "2026-06-19T06:44:57.865Z",
"datePublished": "2026-06-19T06:47:47.021Z"
}