A high Google Ads ROAS is not always proof your campaigns are working. Over-relying on Google Ads machine learning without strategic human oversight and signal quality discipline produces accounts that look healthy in dashboards but bleed real money. This article dismantles the 'just let the algorithm run' consensus and makes the case that a calibrated human-plus-engine approach, where machine learning handles execution and strategists own the decisions that require business context, consistently outperforms blind automation.
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