Why Your Target ROAS Is Killing Your Google Ads Growth
type: Article
description: Overambitious ROAS targets are one of the most common reasons Google Ads campaigns lose volume, starve algorithms of data, and spiral into underperformance. This article explains the mechanics behind the problem, shows why lower ROAS targets often produce more total profit, identifies the industries hit hardest, and lays out a practical framework for setting targets that let campaigns breathe and scale.
date modified: 2026-06-04T06:51:45.673Z
date published: 2026-06-04T06:54:33.022Z