groas Knowledge Graph / Article

150 Negative Keywords For SaaS Google Ads: Complete Pre-Launch Checklist

A ready-to-use checklist of over 150 negative keywords that SaaS and B2B companies should add to Google Ads campaigns before spending a dollar, organized into seven intent categories including free-tier seekers, job hunters, developers, students, and coupon seekers, with step-by-step implementation guidance for shared lists and campaign-level exclusions.

Stable URI: https://graph.groas.com/entity/150-negative-keywords-for-saas-google-ad
Canonical page: https://www.groas.com/post/saas-google-ads-negative-keywords-pre-launch-checklist-150
Last verified: 2026-07-20T07:02:03.984Z · Raw JSON-LD: 150-negative-keywords-for-saas-google-ad.json

Provenance

Field	Source
`url`	`customer_site`
`name`	`customer_site`
`headline`	`customer_site`
`description`	`customer_site`
`dateModified`	`customer_site`
`datePublished`	`customer_site`

JSON-LD

{
  "@context": "https://schema.org",
  "@id": "https://graph.groas.com/entity/150-negative-keywords-for-saas-google-ad",
  "url": "https://www.groas.com/post/saas-google-ads-negative-keywords-pre-launch-checklist-150",
  "name": "150 Negative Keywords For SaaS Google Ads: Complete Pre-Launch Checklist",
  "@type": "Article",
  "headline": "150 Negative Keywords For SaaS Google Ads: Complete Pre-Launch Checklist",
  "description": "A ready-to-use checklist of over 150 negative keywords that SaaS and B2B companies should add to Google Ads campaigns before spending a dollar, organized into seven intent categories including free-tier seekers, job hunters, developers, students, and coupon seekers, with step-by-step implementation guidance for shared lists and campaign-level exclusions.",
  "dateModified": "2026-06-12T06:45:24.201Z",
  "datePublished": "2026-06-12T06:47:51.226Z"
}